A well-designed logo builds trust and gets people to stick around. It tells potential clients who you are, what you do, and how that benefits them. It communicates to people with no prior knowledge or experience with your business that you do great work.
conveys a message
One of the most important things to make a logo design success is its meaning or message. Barely seeing a logo on a product or advertisement is not enough to make it memorable. More than being a remarkable visual, it should be symbolically conveying some deeper meaning.
its your identity
Successful branding is about telling a story that will influence customers’ emotions – plain and simple. And, while it’s true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built.